Solange Tremblay, APR & Jacques Baronet
Solange Tremblay, APR



Solange Tremblay, APR, is the President of Groupe DURABILITÉ | COMMUNICATION, a team of researchers and experts focused on communication, sustainable development, and social responsibility. She is also an Associate Professor at the Department of Social and Public Communication at Université du Québec à Montréal (UQAM). There she co-founded a graduate program in CSR and sustainability, the first of its kind in Canada to offer courses given from the double perspective of management and communication. In 2001, Solange was a founding member of UQAM's Chair in Public Relations and Marketing Communication where she created and directed from 2003 to 2010 the Centre for Sustainable Development, Ethics and Communications. The conference she co-organized on this topic in 2006 is acknowledged as the first contribution of communication professionals to the implementation of Quebec's sustainability plan and was concluded by the signature by professional associations of the Declaration of the Communicators and Public Relations Professionals of Quebec on Sustainable Development. She is the author or co-author of numerous publications including Développement durable et communications - Au-delà des mots, pour un véritable engagement (2007). She piloted the North American portion of the Global Survey for Sustainable Lifestyles, a ground-breaking study sponsored by the United Nations Environment Programme (UNEP). She also directed a long-term research project on the sustainability and CSR communications practices of large Canadian companies; and co-authored a vast study about the diverse reality of PR practices in Quebec (2003-2004)..
Solange also played a key role in building links between practitioners and universities, notably through the creation in 1996 of Quebec's first bachelor's degree in Public Relations. One of the founding members of Public Relations without Borders in 2007, she led the creation of its first international missions. Solange has more than 25 years of experience as a PR manager, consultant, researcher and educator..
Jacques Baronet

Professor, Université de Sherbrooke

Jacques Baronet joined the Université de Sherbrooke as an associate professor of entrepreneurship and innovation in 2003 (full professor since 2012), where he also directed the Institut d'entrepreneuriat from 2003 to 2005. Previously, he was a professor of entrepreneurship at Fairleigh Dickinson University, New Jersey, USA (2001-2003). He is a founding member of the Innovation Management Research Team at his home university and of the Boosting Entrepreneurship Skills and Training in Genomics (now BEST in Science) research consortium in Canada. He cofounded a regional action research group on entrepreneurial culture and serves on scientific committees at business schools in France and Australia. Apart from his teaching and research activities on entrepreneurship, creativity and innovation management, he works on the communication issues of sustainable development and social responsibility and is a member of Groupe DURABILITÉ | COMMUNICATION.

Prior to his career in entrepreneurship education, Jacques worked for fifteen years in public relations, communications and management and taught courses in public relations research,  public relations management, issues management, public affairs and communications strategy at various Quebec universities. Accredited in public relations (APR) by the CPRS, he also created for the Quebec section of CPRS a continuous education program in public relations.

Jacques Baronet holds a PhD in Management from HEC-Montréal, an MBA from McGill University, a M.Sc. in Public Relations from Boston University, and a B.A. in Linguistics from Université Laval.

Sustainable Development/CSR communication on corporate web sites:
How do you compare with Canadian leaders?

PR practitioners have come a long way in Sustainable Development and CSR communication practices since the start of the new millennium. But, in this "everyone's a journalist" era, how good are your communication strategies on these important issues? In this presentation, Solange Tremblay and Jacques Baronet will provide key insights into the best communication behaviors, drawing on the results of a comprehensive analysis of the web-based communication activities of 100 large Canadian organisations over the eight-year period between 2006 and 2013. Participants will learn how to compare and adjust their communication strategies with those of the leaders, as well as how to avoid pitfalls and outdated methods. Participants will leave with an understanding of the emerging SD/CSR approach to more responsible communication and with a roadmap to SD/CSR best practices in web-based communication.

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