Jean-Claude Torchia & Peter W. Hart, CRP
Jean-Claude Torchia
Founder and CEO, Torchia Communications

Twitter: @TorchiaCom


Jean-Claude (JC) is founder and CEO of Torchia Communications and is regarded as one of the most seasoned and experienced practitioners of strategic public relations. With more than 30 years of hands-on experience in the field, he's guided the firm in developing solid relationships and impressive and varied assignments in virtually every sector with over 1,000 clients since Torchia's founding in 2000. With a contagious work ethic and deep-rooted principals, he's forged an unassuming yet highly-effective agency that much prefers to put its clients forward – an organization that has built its reputation and business mainly through word of mouth and expanding client partnerships.

A hands-on CEO with global experience, JC has excelled in all facets of the marketing mix including corporate and brand communications, strategy, market and consumer research, public and media relations, and has been called upon to handle some of the most difficult reputation and crisis mandates.

JC has seen the field of public relations evolve drastically since his beginnings over thirty years ago and considers it as more potent than ever. He's known to cut through the clutter, for giving advice clients need to hear versus want to hear and is highly respected among his peers, in business and media circles both nationally and internationally.

Peter W. Hart, CRP
CEO and Director of the Board, Rideau Recognition Solutions
Twitter: @PeterWHart

Peter Hart has been one of the driving forces in transforming Rideau into one of the world's fastest growing R&R providers. He was recognized as an Ernst & Young 2008 Entrepreneur of the Year Finalist. Peter serves on RPI's Board of Directors. He is the founder of the Recognition Council, a Strategic Industry Group within the IMA which helps provide recognition best practice guidance to the industry.

In 2009, he was elected to the Board of Directors of the Incentive Federation, the umbrella organization for the entire incentive and recognition industry. Peter has a handful of children and another handful of grandchildren who are constantly looking for more rewards. Peter is also an avid painter and recently co-wrote a book called "Peoples artistry at work". You can see his artwork at

Virginie Bussieres

Director of Communications and Public Affairs, Eco Entreprises Quebec

As Director of Communications at Eco Entreprises Quebec, Virginie Bussières is responsible for helping to engage contributors, partners and the public in support of the organization's mission through strategic communications planning, initiatives and programs.

Ms. Bussières has over ten years' experience as a manager in an international manufacturing corporation and as a consultant in recognized Public Relations agencies. She has a Bachelor's Degree in Communications and Political Science from the Université de Montréal and an Executive MBA from the Université du Québec à Montréal. She has a deep understanding of political, legal and strategic issues.

Her proven expertise in strategic communications, government relations and social responsibility combined with excellent inter-personal, relationship-building and persuasive skills have helped ÉEQ meet its objectives of increasing public recognition and strengthening Quebec's curbside recycling system.

Torchia Communications & Rideau Recognition Solution:
Choosing to care: Nurturing a new kind of caring organization

Moderated by Paul Goyette, Torchia Communications

Our culture and society – being what they are – offer organizations a great opportunity to provide a fertile environment where persons can feel valued, engaged and committed toward a higher purpose...toward a path of growth. When optimized, a work environment can transform employees into consummate brand and corporate ambassadors. Some organizations have mastered this while others have not. What are some of the very practical ways that an organization can motivate employees and rally them around the organization's core goals and mission statement? This workshop will broach this question from various angles: from an essential "recognition" perspective as well as from the perspective of coaching (of human talent), leadership and communication theory and practice. The panel will feature senior communications professionals as well as a leader from Rideau Inc., one of the world's most dynamic and accomplished employee recognition and engagement companies, based in Montreal.


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