Daniel Tisch APR, FCPRS & Jean Valin APR, FCPRS LM
Daniel Tisch APR, FCPRS
President & CEO, Argyle Communications
Twitter: @DanTisch

Daniel Tisch is widely known as an international public relations practitioner, speaker, writer and industry leader. He is the CEO of Argyle Communications, one of Canada's largest independent public relations firms, a Fellow of the Canadian Public Relations Society, and the 2011-2013 chair of the Global Alliance for Public Relations and Communication Management, the confederation of the world's major PR and communications professional associations.

Since Daniel became president of Argyle in 2003, the firm has grown rapidly and earned a reputation as one of Canada's top agencies. Argyle is invariably among the national leaders in awards from the Canadian Public Relations Society and the International Association of Business Communicators.

As Global Alliance chair, Daniel led the Alliance to unprecedented growth, co-chaired a process to develop an international consensus on the key roles and responsibilities of twenty-first century public relations, co-chaired the World Public Relations Forum, launched an awards program to honour international excellence in communication, and represented the profession on the International Integrated Reporting Council.

As a consultant, Daniel has earned more than 150 major Canadian and global awards and advised some of the world's most respected organizations. He is known for his expertise in issues and crisis management, serving in 2009 as lead communications advisor to an industry affected by the largest food recall in North American history. Daniel's other areas of practice include reputation and brand strategy, stakeholder engagement and executive spokesperson training.

Before joining Argyle, Daniel was vice president of Environics Communications, Canada's largest wholly management-owned public relations firm. Earlier, he held senior communications roles in the Canadian government, including serving as Senior Policy Advisor and Acting Chief of Staff to Canada's Minister of Foreign Affairs. In the latter role he was a member of the Canadian delegation to the G7 Economic Summit.

Daniel has spoken at major conferences on every continent, lectured on public relations at Queen's University at Kingston (Canada) since 1996, and contributed to leading public relations and marketing textbooks. He appears regularly in broadcast, print and online media, including the New York Times, the Globe and Mail, Toronto Star, Reuters, CBC Television, Global News, PR Week and Marketing Magazine. He comments on the global communications landscape on his blog, Reputation and Reality.

Born in Madrid, Spain, and raised in Toronto, Daniel speaks English, French and Spanish. He holds two degrees from — a Bachelor of Arts in Political Studies and a Master of Business Administration.

Daniel is a member of the Queen's University Board of Trustees, a leader in the international Scouting movement and a co-founder of Social Venture Partners Toronto.

Jean Valin APR, FCPRS LM
President, Valin Strategic Communications
Twitter: @JeanValin1

Jean Valin founded Valin Strategic Communications after a thirty year career as a senior communication executive. He has advised senior officials and ministers of the Government of Canada on public relations and communication management matters.

Throughout his career, he has worked on several high profile national issues such as Canada's gun control program, anti-terrorism and organized crime legislation, same sex marriage legislation, the launch of Service Canada-Canada's one-stop for all government services- as well as transportation policy for air, road and marine safety and security issues. Jean's career began in broadcasting with Radio Canada and at a private radio stations in the Ottawa region.

Mr. Valin is active in his professional association- the Canadian Public Relations Society (CPRS). He was awarded his accreditation (APR) in 1987 and was called to the College of Fellows in 2001 becoming the youngest member to achieve the highest level of recognition. He served as national president of CPRS in 1996-97 and has received several national and international public relations awards.

In 2000, he became a founding member of the Global Alliance for public relations and communication management- a confederation organisation of more than 70 major PR associations around the world representing over 160,000 members. He was Chairman of the Global Alliance for 2004 and 2005 and continues to serve in various capacities on the Global Alliance board. In 2008 he received the President's medal from the Chartered Institute of Public Relations in the UK and the Award of Attainment from the Canadian Public Relations Society in 2010. He is a co-author of the official definition of public relations adopted by the CPRS in 2008.

In 2012, he co-authored an in-depth study on corporate excellence- 'Who has seen the future?' and co-ordinated the development of the 'Melbourne Mandate'- a call to action of new areas of value to public relations and communication management. Mr. Valin has a new book of case studies in public relations from around the world now available.

Argyle Communications & Valin Strategic Communications:
Social purpose, business value: The global trends that are transforming PR

While most leaders agree that public relations and communication are essential to organizational success, there remain many different views about what PR is, and the value it delivers. What if leaders could agree that the true value of PR is to help achieve social harmony while benefiting the bottom line?

In this bilingual session, two former chairs of the Global Alliance for Public Relations and Communication Management argue that like every profession, public relations needs to articulate both a social purpose and a business value. The good news is that communicative organizations around the world are doing just that, creating living examples of two-way, symmetrical communication. Join us to discuss how understanding these practices and trends can help every professional articulate a stronger case for public relations – while helping PR become the management discipline of the twenty-first century.

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