Amy Thurlow, PhD, APR & Alla Kushniryk, PhD
Amy Thurlow, PhD, APR
Professor,
Mount Saint Vincent University

Twitter: @thurlowmsvu

 

Dr. Thurlow teaches public relations and communications studies at Mount Saint Vincent University in Halifax.   Her research interests focus on the areas of identity construction, critical historiography and organizational communication. Grounded in an approach of critical theory, Amy’s work has looked at the impact of communication on organizational change strategies, the role of power and legitimation in the construction of organizational and individual identities, and the relationship between history and theory in understandings of knowledge production.

Currently, Amy is a co-investigator on a 5-year, multi-institutional SSHRC grant entitled the Sociology of Management Knowledge Network. In addition, Amy is the principal investigator in a research partnership with the Canadian Public Relations Society titled the GAP (Generally Accepted Practices) VIII Canadian study.
 
For more information on Dr. Thurlow and her publications:  https://mountpublicrelations.wordpress.com/research-profile-4/
Alla Kushniryk, PhD
Professor,
Mount Saint Vincent University
 
Dr. Kushniryk teaches public relations and communications studies at Mount Saint Vincent University in Halifax.  Her research centers on health communication, communication technologies, and quantitative research methods. Currently, Alla is working on several research projects, such as, visual mapping of two-way communication in social media and investigating the impact of culture on immigrant women health beliefs and health decision making. In addition, Alla is one of the investigators in a research partnership with the Canadian Public Relations Society titled the GAP (Generally Accepted Practices) VIII Canadian study. This research is a part of an international study of generally accepted practices of public relations in Canada, the United States and in five international partner nations.


Mount Saint Vincent University:
A visual roadmap to success: An analysis of the two-way communication in the social media space

 

This presentation will provide an overview of a new and innovative method of measuring the direction and flow of communication within social media. Visual mapping of two way communication in social media will allow public relations practitioners to better integrate and measure the impact of two-way communication. The presentation will feature a visual toolkit that will allow public relations professionals to see a flow of communication, indicated in the shape of the visual representation, providing insights into the nature of the two-way relationship represented in social media usage.
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