Dave Scholz & Alex Sevigny, PhD, APR
Dave Scholz
Chief Marketing Officer, Leger
 
Twitter: @dave_scholz

Dave Scholz is Managing Partner of Leger 360 and an Adjunct Professor in the McMaster-Syracuse Master of Communications Management, and Case Studies Editor of the Journal of Professional Communication.

Alex Sevigny, PhD, APR
Director, MCM Program, McMaster University
 
Twitter: @alexsevigny

Alex Sevigny, PhD, APR is President of CPRS Hamilton, Director of the McMaster-Syracuse Master of Communications Management, Director of the McMaster COMM-Lab, and Editor-in-Chief of the Journal of Professional Communication.


Leger Marketing & McMaster University:
Social Media Reality Check 3.0

This talk will draw on the third wave of research data in this series and will discuss how social media has evolved among Canadians since 2009 in terms of usage, depth and trust from the voice of the users. It is the only dataset of its kind tracking Canadians’ attitudes, beliefs and values toward social media and its influence on decision to purchase, television enjoyment and participation in live sport or cultural events. This talk will present a snapshot of current Canadian social media and a projection to future trends.

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