Carolyn Ray
Managing Director
Interbrand Canada

Twitter: @thecarolynray

Carolyn Ray is the Managing Director for Interbrand Canada and is one of Interbrand's leading experts in employee engagement. She has over 20 years experience in internal employee communications, corporate branding, marketing communications, research and training. Carolyn has collaborated with senior management teams at, Celestica, Dell, Ford, IBM, John Deere, Microsoft, Mondelez, RBC, Sanofi and Thomson Reuters.

Carolyn recently was the Managing Partner at a Montreal-based communications firm, where she specialized in change management, training and internal communications. Previously, she led the Employee Engagement Practice at Canada's largest public relations firm, and released a national study called "Start the Dialogue: Employee Engagement in Tough Times."

At Interbrand, Carolyn created and led the Global Brand Engagement practice. In this role, she created proprietary research and engagement methodologies, processes and tools to bring brands to life through employees. Carolyn was also involved in managing global brand engagement programs for clients, such as: RBC Dexia, Celestica, John Deere, and Thomson Reuters, among others. She has been featured in The Globe and Mail, The National Post, Canadian HR Reporter and other publications, and presented at IABC's 2009 International Employee Communications Conference. In 2013, Carolyn was ranked as one of Canada's top 100 female entrepreneurs on the PROFIT/Chatelaine W100 list. She is frequently asked to speak on employee engagement, branding, social media and other trends.

Interbrand Canada:
Creating a movement: How do you break through the clutter?

Today, real change happens in movements. Movements are ignited by a purpose, an idea that inspires and unites people. Today’s movements demand new tools, types of interactions and practices. This starts with telling a compelling story, and then changing the way you engage with your audiences.    

Brands actually can—and should—be at the forefront of movements, not only by educating and leading customers, but also by engaging their own employees.  

This session will educate communicators on the role of brand as a driver of change within their organization and provide a working framework to elevate communications skills to a strategic level.

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