Conference Program

Sunday, May 31, 2015

Conference hosted at the Westin Montreal
7:30 a.m. Registration Desk opens
8:45 - 9:45 a.m. Society Meetings
9:45 - 10 a.m. Break
10 - 11 a.m.
room: Ville Marie B
Beyond Earned Media – The New Age of PR Measurement
Jennifer Cruxton, Manager, Business Development, MRP at Fifth Story

room: Ville Marie A
Educator Roundtable
Panel discussion facilitated by Amy Thurlow PhD, APR, Chair, Department of Communication Studies, Mount Saint Vincent University.
Panellists include Elizabeth J. Hirst MA, APR, FCPRS, LM, Colin Babiuk MA, APR, FCPRS and Nadège Broustau, PhD

room: St-Antoine B
APR Engagement – Where will you have the most impact?
Carleen Carroll APR, FCPRS

room: St-Antoine A
Accredited in Public Relations, APR – Information Session
Guy Versailles ARP, FSCRP

11 a.m. - 1 p.m.

room: Montreal
Opening Ceremonies and Sunday Brunch
PRK, APR and College of Fellows Presentations

CPRS Award Presentation:
- Lamp of Service
- CPRS Lectern
- CN - Emery Leblanc Award

1 - 2 p.m.

room: Montreal
College of Fellows Keynote:

The state of PR and counselling leaders

Sponsored by CISION

Jaime Watt
Executive Chairman
Navigator Ltd.

2 - 2:15 p.m. Break | Exhibitors 
2:15 - 4 p.m.

room: Grande Place
World Café - Grande Place
Laura Toogood, PhD, Managing Director, Digitalis Reputation

Sponsored by Citoyen Optimum

4 - 4:15 p.m. Break | Exhibitors
4:15 - 5:30 p.m.

room: Montreal

Annual General Meeting (AGM)

5:30 - 8:30 p.m.

room: Grande Place
Sunday Night Opening Reception + #PRMixer

Sponsored by Meltwater
Westin Montreal

Monday, June 1, 2015

7:30 a.m. Registration Desk opens | Breakfast
8:30 a.m.

room: Montreal
Opening Remarks

CPRS Award Presentation:
President's Award for Outstanding Public Relations and Communications Management

CPRS Award Presentation to Doctors Without Borders
President's Award for Outstanding Public Relations and Communications Management presented to Dr. Joanne Liu for her work in bringing world attention to the Ebola crisis in Africa.
Presentation by Doctors Without Borders' International Board member, Rachel Kiddell-Monroe.  

9:15 - 10:15 a.m.

room: Montreal
Monday Morning Keynote
Stephanie Yates, professor, Université du Québec à Montréal (UQAM)

10:15 - 10:45 a.m. Break | Exhibitors

10:45 - 11:45 a.m.

room: Ville Marie A 
Workshop: Sanofi Canada
Relocation as a Catalyst for Change: How Leadership Empowered Employees and Achieved Organizational Change at Sanofi Canada
Joanne Kennedy, Communications Director and member of the Board of Directors, Sanofi Canada

room: Ville Marie B  Workshop: Delaney and Associates
Public engagement and PR 2.0 – Getting to Yes through Dialogue
Jessica Delaney, principal, Delaney and Associates

room: St-Antoine A Workshop: Huffington Post Canada
How To Get Attention (And Tell Great Stories) In A Busy Media Landscape
Rebecca Zamon, Living Editor, Huffington Post Canada

room: St-Antoine B
Research Stream:
National Public Relations & Sonic Boom
The Fairness Imperative: How Fairness Will Make or Break Corporate Reputation
John Crean, National managing partner, NATIONAL Public Relations &
Michael Mahoney, Senior Digital Strategist, NATIONAL Public Relations

11:45 a.m. - 12 p.m. Break | Exhibitors
12 - 2 p.m.

room: Montreal
CPRS Award Presentation:
- Mentor of the Year Diamond Jubilee Award
- Shield of Public Service

Luncheon – Live interview with Alexandre Bilodeau

Host: Stephanie Thornbury, ABC, Vice President, Communications, Community Investment, Heritage & Linguistics, Hudson's Bay Company

Alexandre Bilodeau
, Olympian, Two-time Gold Medalist, Freestyle Skiing

2 - 2:30 p.m.
Break | Exhibitors
2:30 - 3:30 p.m.

room: Ville Marie A

Workshop: Torchia Communications & Rideau Recognition Solution
Choosing to care: Nurturing a new kind of caring organization
Jean-Claude Torchia, Owner, Founder, President, Torchia Communications

Peter W. Hart, CEO, Rideau Recognition Solutions
Virginie Bussieres, Director of Communications and Public Affairs, Eco Entreprises Quebec
Moderated by Paul Goyette, Torchia Communications

room: Ville Marie B Workshop: City of Vaughan
Changing the Landscape – Communicating Internally at The City of Vaughan
Gary Williams, Director, Corporate Communications, City of Vaughan &
Jennifer Ormston, Manager of Communications, City of Vaughan 

room: St-Antoine A Workshop: Navigator Ltd.
Break in Case of Emergency: How to Respond to a Crisis in a Digital World
Mike Van Soelen, Managing Principal,
Navigator Ltd.

room: St-Antoine B Workshop: Argyle Communications & Valin Strategic Communications
Social purpose, business value: The global trends that are transforming PR
Daniel Tisch APR, FCPRS, President & CEO, Argyle Communications &
Jean Valin APR, FCPRS LM, Valin Strategic Communications

3:30 - 3:45 p.m. Break | Exhibitors
3:45 - 4:45 p.m.

room: Ville Marie A 
Workshop: Université Laval
PR Drifts
Bernard Dagenais, PhD, APR, FCPRS, Professor, Université Laval

room: Ville Marie B Workshop: Incite Marketing
One thing only marketers know that can elevate PR planning and messaging
Richard Liebrecht, Strategic Planner, Incite

room: St-Antoine A Workshop: Air Canada Pilots Association (ACPA)
Communicating to regain engagement and commitment: an Association Case Study
Paul Howard, Director of Communications, ACPA
& Maria Hypponen, Manager of Communications, ACPA

room: St-Antoine B Research Stream:
Mount Saint Vincent University
A visual roadmap to success: An analysis of the two-way communication in the social media space
Amy Thurlow, PhD, APR Chair, Department of Communication Studies, MSVU
& Alla Kushniryk, PhD, Professor, MSVU

4:45 - 5:30 p.m. Break | Exhibitors
5:30 - 9:30 p.m.
Monday Evening Event:

Sponsored by Marketwired

Tuesday, June 2, 2015

7:30 a.m.

room: Montreal
Registration Desk opens Breakfast and Opening Remarks

CPRS Award Presentation:
Award of Attainment

PR without Borders
Guy Versailles, ARP, FSCRP
Versailles communication

8:30 - 9:30 a.m.

room: Montreal
Breakfast Keynote:
Reuven Gorsht
Global Vice President, Customer Strategy, SAP

Sponsored by The Canadian Press

9:30 - 9:45 a.m. Break | Exhibitors 
9:45 - 10:45 a.m.

room: Ville Marie A 
Workshop: Toronto Central Community Care Access Centre (CCAC)
The Future of Public Relations - What Communicators Need to Know
Julia Oosterman, Director, Communications, Toronto Central CCAC &
Samantha Kemp-Jackson, Manager, Communications, Toronto Central CCAC
room: Ville Marie B Workshop: Yellow Pages Group
Successfully Turning the Titanic on a Dime: PR at Yellow Pages
Fiona Story, Director, Public Relations and Corporate Communications, Yellow Pages

room: St-Antoine A Workshop: FFunction
Harnessing the power (and credibility) of data in your PR strategy
Sébastien Pierre, Founder, FFunction

room: St-Antoine B Research Stream
Research Abstract Presentations

A case study into the connection between brands and customers on Facebook:
have we truly reached two-way symmetrical communication?

Matt Proctor

Reaching Beyond Canada: Rebranding University Of Western Ontario To Western University
Sandra King Webster, ABC

Generally accepted practices in communication in Canada: Comparative analysis, 2010-2015
Nadège Broustau

10:45 - 11 a.m. Break | Exhibitors
11 a.m. - 12 p.m.

room: Ville Marie A 

Sustainable Development & CSR communication on corporate web sites:
How do you compare with Canadian leaders?

Solange Tremblay, APR, President, Groupe DURABILITÉ | COMMUNICATION
& Jacques Baronet, professor, Université de Sherbrooke

room: Ville Marie B Workshop: Interbrand Canada
Creating a movement: How do you break through the clutter?
Carolyn Ray, Managing Director, Interbrand Canada

room: St-Antoine A Workshop: The Province of Manitoba, Manitoba Housing
Building Relationships and Bolstering Goodwill During Stressful Times
How Seizing Community Engagement Can Advance Your Story and Your Brand

L. Nadine De Lisle, Director, Community Relations, Manitoba Housing

room: St-Antoine B Research Stream:
Leger Marketing & McMaster University

Social Media Reality Check 3.0
David Scholz, Chief Marketing Officer, Leger &
Alex Sevigny, PhD, APR, Director, MCM Program, McMaster University

12 - 2 p.m.

room: Montreal
CPRS Award Presentation:
Philip A. Novikoff Memorial Award

Diana & Charles Tisdall Lecture Keynote

Sponsored by McMaster MCM Program

David McLean
Leadership Expert
Chairman of the Board at CN Railway

The Road Taken

Educational Grant provided by:

2 - 2:15 p.m. Coffee & Dessert Break
2:15 - 3:15 p.m.

room: Montreal
Afternoon Keynote Speaker

Donald Beauchamp
Senior Vice-President, Communications
Montreal Canadiens

3:15 - 3:30 p.m. Break | Exhibitors 
3:30 - 4:30 p.m.

room: Ville Marie A
Workshop: Luc Beauregard Centre of Excellence in Communication Research, Concordia University
Coalition Building and Public Engagement:
Lessons Learned from Two Cases in the Natural Resources Sector

Moderator: Jordan LeBel, PhD, Director, Luc Beauregard Centre of Excellence in Communication Research

Panel Members: John Aylen, JoAnne Labrecque, PhD, Philippe Lefèvre

room: Ville Marie B Workshop: Sheridan College
The Organizational "Double-Double": How PR and HR can work together to create the sweet spot that boosts engagement and creates impact
Christine Szustaczek, Director, Corporate Communications & External Relations, Sheridan College &
Amanda Pike, Director of Organizational and People Development at Sheridan College

room: St-Antoine A Workshop: Citoyen Optimum
Influencers, brand ambassadors & early adopters: individual impact on brand reputation
Katia Robillard, Vice President Public Relations and Marketing Communication, Citoyen Optimum

room: St-Antoine B Workshop: Michelle Sullivan Communications
Quebec Journalists' use of Social Media
Michelle Sullivan, President, Michelle Sullivan Communications

4:30 - 5 p.m. Break | Exhibitors
6 - 7 p.m.

location: Marché Bonsecours
Champagne Reception
Sponsored by
NATIONAL Public Relations

7 - 10 p.m.

location: Marché Bonsecours
J oint CPRS-SQPRP National Awards Gala


Accreditation Maintenance Units:
The following conference events are worth accreditation maintenance units:
Full Conference Registration 2.5 units
1 day Conference 1.0 unit
½ day Conference 0.5 unit
Original presentations or speeches, including panelists 0.5 unit
National CPRS awards related to excellence in PR practice, research or teaching 2.5 units
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