Sébastien Pierre

Twitter: @ssebastien

Originally from France, Sébastien has a background in software engineering and design, which led him to create award-winning information design studio FFunction in 2008. FFunction works with high profile clients such as Edelman, the Bill & Melinda Gates Foundation, National Geographic, UNESCO and HP, creating infographics, data visualizations, user interfaces and interactives. Sébastien also speaks regularly at national and international conferences on information design and open data.


Harnessing the power (and credibility) of data in your PR strategy

Data is taking an increasingly important place in our society, and in the ways we communicate professionally and personally.

From corporations to governments & non-profits, we're seeing data used in increasingly clever ways to explain complex phenomenon or trends, raise awareness of a variety of issues, and strengthen transparency and credibility. Major newspapers such as the New York Times and the Washington Post (not to mention the online media world) are exploring these new types of narratives, where data and interaction act as core elements in engaging an audience.

In this visually rich presentation, you will discover how data can be integrated in your communication strategies and learn about the do's and don'ts of working with data. A crucial presentation for those planning to engage in the new era of PR.

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