Julia Oosterman & Samantha Kemp-Jackson
Julia Oosterman
Director, Communications, Toronto Central Community Care Access Centre
Twitter: @JuliaOosterman

Julia has more than 17 years of experience in the communications, marketing and public relations fields and has worked with some of the most iconic brands over her career, including the Olympics, Bell, Sony, Dell, and Telus to name a few. She's worked in various sectors including telecommunications, healthcare, consumer goods, electronics, corporate finance, pharmaceutical and insurance.

Julia has won over 25 awards in the past 3 years for her work in communications, change management, media relations, CSR and leadership. She is a regular guest speaker and mentor with both the Canadian Public Relations Society and the International Association of Business Communicators.

Samantha Kemp-Jackson
Manager, Communications, Toronto Central Community Care Access Centre
Twitter: @samkj27 

Samantha Kemp-Jackson is senior public relations practitioner with 25 years professional work experience in the public and private sector with a solid track record in Media Relations, Executive Counsel, Program Management, Speechwriting, Brand Positioning and Thought Leadership. Samantha has extensive experience with Corporate,B2B and B2C clients including those within the Technology, Healthcare and Corporate vertical markets. She is a strong writer and storyteller who is able to build a compelling narrative for various audiences with ease.

With almost 10 years in the PR agency side, as well as 15 years in both the public and private sector, she has honed her various communications skills with a focus on Media Relations, Writing, Social Media/Blogging and Strategic Counsel. Samantha has extensive experience writing executive speeches, bylined and feature articles, marketing communications and various internal and external messaging. She is an accredited member of the Professional Writers Association of Canada (PWAC) and has written featured articles for the Globe and Mail and the Toronto Star. She is also a regular featured blogger at Huffington Post Canada.

Toronto Central Community Care Access Centre (CCAC):
The Future of Public Relations - What Communicators Need to Know

As the world becomes smaller because of technology and the 24-hour news cycle, there is increasing pressure for Communicators to keep ahead of the digital curve. In the future Public Relations landscape, PR practitioners must not only convey their clients' messaging through various channels, but will need to understand current methodologies that will most effectively support their clients' narratives.

Communications 3.0 entails a 360-degree knowledge of the latest technologies and strategies that will drive forward messaging. The change in how communicators work and the normalization of digital media today underscores the rapid change in how communications is delivered. Future communicators must not only understand the current landscape, but must have a line-of-sight to what will be "the next big thing."

This session led by Julia Oosterman, Director, and Samantha Kemp-Jackson, Manager at Toronto Central Community Care Access Centre, will provide details about future trends and tools that communicators will need to embrace. Focusing on the Healthcare/Medical fields and how they compare to corporate or agency, the information discussed will be appropriate and executable across all vertical markets.

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