Richard Liebrecht
Strategic Planner
Incite Marketing

Twitter: @wardofcanada

Richard Liebrecht helps companies and non-profits find themselves. With a background in major-market daily news and public issues PR, Richard knows how to tell stories that persuade. He currently works with Incite Marketing, an Edmonton-based B2B marketing firm, as Strategic Planner. His day job is to listen– to companies and their stakeholders – and help clients answer a key question: what do you do best, that's different, that the market values?

Richard is Membership Chair for CPRS Edmonton and also works under his Fable Communications brand as a consultant. He writes about positioning strategy, economics and politics for the Incite blog (, LinkedIn and other social media platforms.

Richard holds a degree in Communications from the University of Winnipeg and a diploma in Creative Communications from Red River College. He's worked in the communications and journalism field for eight years, earning awards from IABC Edmonton, the Canadian Community Newspapers Association and Alberta Weekly Newspapers Association.


Incite Marketing:
One thing only marketers know that can elevate PR planning and messaging

In PR, we hate talking about competition – that's marketing speak. But today's PR pros are in competition, like it or not. There are fewer media resources, audiences are inundated and the C-suite is looking for ROI. It's not enough to have the right message – you need to position your organization and message to beat the competition for your audiences' attention. We will use a marketing positioning process on case studies to identify competitors, influencers and differentiated value in non-commercial communication contexts

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