Jordan LeBel & Panel
Jordan LeBel, PhD
Luc Beauregard Centre of Excellence in Communication Research

Twitter: @EMBADirector

Session moderator

Jordan L. LeBel, Ph.D., is the Director of the Luc Beauregard Centre of Excellence in Communication Research and the Director of the Executive MBA program at the John Molson School of Business in Montreal. A former chef, Jordan's expertise focuses on food, consumer decision-making, and communication strategies. He currently sits on the board of directors of SQPRP and the board of Croquarium, a non profit organization conducting taste education workshops and implementing school gardens across Quebec.

Panel Members

John Aylen teaches Business Communications and Integrated Marketing Communications at the John Molson School of Business in Montreal, Canada. He runs a Montreal-based public relations and corporate communications firm. He has been on the Board of Governors of Concordia University, President of the Alumni Association, on the board of the Quebec Writers Federation and of many other organizations. He is currently President of the Board of Directors of Youth Employment Services and the McEuen Scholarship Foundation, and he is on the board of the Old Brewery Mission and a number of fund raising boards. He recently received the Benoît Pelland Distinguished Service Award from the Concordia University Alumni Association.

JoAnne Labrecque, PhD, is Associate Professor at HEC Montreal in the Marketing Department, which she joined in 1991. She teaches the Retailing Management course within the B.A.A. program and the graduate-level course Marketing Channels. Her research focuses on topics related to eating behaviours including consumers' acceptance of functional foods. She has developed a unique expertise in category management, including merchandising, and is particularly interested in within-channel intermediary collaboration. She has written many expert reports and she is a member of various boards of directors.

Philippe Lefèvre is the founder and senior partner of Réseau GARP inc., Philippe Lefèvre specializes in areas ranging from strategic consulting to operational implementation. In his main assignments, he has notably helped his clients attain their communication objectives, define their value maps, pinpoint their image and positioning, formulate communication plans, improve governance rules, and define communication policies in a crisis situation. Philippe earned a degree in subsidized and private cultural enterprise management from the Faculty of Law of the Université of Rouen (France). He attended the HEC Montréal program for communication professionals from 1988 to 1990.

Luc Beauregard Centre of Excellence in Communication Research Panel Session:
Coalition Building and Public Engagement: Lessons Learned from Two Cases in the Natural Resources Sector

Successful projects must rest on common ground and shared desired outcomes. How do we move forward to meet shared goals in a context of entrenched polarities and what is the role of public relations in doing so? How do we get influencers and decision-makers to come together to design a project with the greatest advantages and mitigated liabilities for all stakeholders?

In this workshop, the authors of two case studies recently commissioned by the Luc Beauregard Centre of Excellence in Communication Research will present their findings and then engage in an exchange with participants. The case studies focus on: 1) the failed attempt to reopen the Jeffrey asbestos mine in Quebec, until recently the largest asbestos mine in the world and 2) the May 2014 Quebec government decision to move ahead with shale gas exploration.

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