Global Vice President, Customer Strategy, SAP
Learn more about this speaker
Tuesday Morning Keynote Speaker
Revealing the New: Humanizing Innovation with Storytelling
We are witnessing the evolution of the customer right before our eyes. Coming off the industrial era where we produced more then we needed and sold into segments, today's economies are characterized by surplus and abundance. Both public and private organizations are adapting to the change from mass consumption to mass customization as sharp increases in higher education, standards of living, social complexity and longevity create desire for individual self-determination. Markets are moving from the traditional notion of creating demand to co-creation of experiences where people desire to be part of the process.
As organizations reinvent their business models and introduce innovative products and services, any new ideas will be accepted, rejected or ignored because of how they're understood. Since companies are pushing the boundaries of what customers know and understand, preparing markets for innovation requires unusual creativity to achieve clarity around the problem or the proposition. It requires us to create a fresh mindset and become part of the problem-solving process, so that the new proposition has focus, meaning, texture and accessibility and builds that all-important alignment.
In this keynote, Reuven will share techniques and examples that humanize the innovation by telling compelling stories. He will explore bringing the complex, unfamiliar and still-emerging innovations to life with artifacts, prototypes and demonstrations, taking customers on a journey of co-creating their future with our organizations.
Sponsored by The Canadian Press