Joanne Kennedy
Director Communications and Executive Committee Member
Sanofi Canada

Twitter: @JoKennedy

Joanne Kennedy is a corporate communications and public affairs professional. She spent the greater part of her career working in the telecommunications and broadcasting industries initially as a public policy writer with the federal government and then as a public affairs and communications director in the private sector with Teleglobe. In 2010, Joanne joined healthcare and quickly rose the ranks at Sanofi Canada to become the Director Communications. Today she is a member of the Executive Committee.

Overseeing a team of communications and digital media professionals, Joanne implements communications strategies to engage employees internally, improve the company's reputation externally and guide brand communication. Part of her responsibilities also includes managing the company's Corporate Social Responsibility initiatives.

Prior to Sanofi, Joanne led Kennedy Communications, a boutique communications and public affairs company which served clients in Canada, Africa, the Middle East and the Caribbean. She was a lecturer in Corporate Communications and Government Relations at McGill and she served as Director Communications for Canada's Telecommunications Hall of Fame.

Joanne Kennedy holds a Masters in Public Administration from Carleton University and a BA in Political Science and History from the University of Manitoba. She is a member of the International Association of Business Communicators, as well as the Women's Executive Network, and is an Ambassador for the West Island Cancer Wellness Center. In her spare time, Joanne manages her teenage daughter's soccer schedule, her son's football practices and youngest daughter's passion for writing and performing. Joanne, her husband and family live in Montreal and you can find her on LinkedIn and Twitter.

Sanofi Canada:
Relocation as a Catalyst for Change: How Leadership Empowered Employees and Achieved Organizational Change at Sanofi Canada

The recent sale of part of its business prompted leading healthcare partner Sanofi Canada to relocate its headquarters. Moving from an antiquated building of closed "silo" offices, to a state of the art work open-plan environment, Sanofi Canada achieved meaningful change in its work culture in a very short space of time. Employee satisfaction went up, interaction patterns began to change, and an increase in informal communication contributed to greater transparency and efficiencies in the business. The presentation will offer insight and key lessons to organizations embarking in a similar journey to bring transformational change.

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