Educator Roundtable

Educator Roundtable

In its fifth year, this insightful and lively discussion brings together PR Educators from across the country to share experiences and insights as they tackle the challenge of teaching in an ever-changing, fast-growing profession. Join the discussion and take on:

  • The debate about common standards among disparate programs delivered in diverse ways, over varying timelines by part-time and full-time faculty in private and public institutions.
  • The lightning speed of change that renders PR research obsolete by the time it is published…keeping ahead of the game as an educator and a researcher.
  • Classroom concepts versus real-world realities-what roles do ethics and professionalism play in early career stages when PR is labeled as "just a tool of marketing" by colleagues and managers.

Moderator: Amy Thurlow, PhD, APR

Chair, Department of Communication Studies, MSVU

Dr. Thurlow teaches public relations and communications studies at Mount Saint Vincent University in Halifax.   Her research interests focus on the areas of identity construction, critical historiography and organizational communication. Grounded in an approach of critical theory, Amy’s work has looked at the impact of communication on organizational change strategies, the role of power and legitimation in the construction of organizational and individual identities, and the relationship between history and theory in understandings of knowledge production.

Currently, Amy is a co-investigator on a 5-year, multi-institutional SSHRC grant entitled the Sociology of Management Knowledge Network. In addition, Amy is the principal investigator in a research partnership with the Canadian Public Relations Society titled the GAP (Generally Accepted Practices) VIII Canadian study.

Panel Member:
Colin Babiuk
Curriculum Coordinator & Instructor, MacEwan University

Colin Babiuk MA, APR, FCPRS is the Curriculum Coordinator and an instructor for the Public Diploma Program at MacEwan University. Colin has over 25 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, strategic communication planning, media relations and marketing.

Colin holds a diploma in Advertising and Public Relations, MacEwan University, Edmonton (1989). He earned a Graduate Certificate in Public Relations Management (2004) and completed the Master of Arts in Professional Communication at Royal Roads University, Victoria (2007). Colin has been a CPRS member since 2001 and has served in various roles on the CPRS Edmonton Board since 2004. His roles include Programming Chair, Accreditation Chair, and most recently Mentorship and Education Chair. Colin attained the APR designation in 2004 and was admitted to the College of Fellows in 2012. Additionally, Colin provided input into CPRS National initiatives such as the Pathways to the Profession and the Public Relations Knowledge (PRK)® exam and participates as a member of various CPRS National Subcommittees and initiatives: Educators' Roundtable; Accreditation for Educators; and the newly formed National Professional Development Committee.

Panel Member:
Elizabeth Hirst MA, APR, FCPRS, LM
Coordinator, public relations and marketing programs, McGill University's School of Continuing Studies

Elizabeth Hirst has 35 years of practical experience in public relations and communications, both as in-house practitioner and outside consultant, in both English- and French-language sectors. She has been teaching in the field for 13 years, and is a member of three inter-university research groups.

Currently, she is taking a sabbatical year from professional and educational activities. Most recently, she was Coordinator of the public relations and marketing programs at McGill University's School of Continuing Studies, where she taught a variety of subjects. She has served on the School's Program Committee since 1985; she also served for several years on the program committee of the public relations certificate at l'Université de Montréal. She holds a Bachelor's degree in languages and linguistics from McGill and a Master's in Medieval Studies from l'Université de Montréal.

Throughout her career, Elizabeth has held a variety of positions in public relations, including Director of Public Relations at McGill University, Director of Public Affairs at The Montreal Children's Hospital, and Director, Communications at the McGill University Health Centre, as well as Vice President of consulting firms such as NATIONAL Public Relations and Veritas Communications Inc. From 2000 to 2010, she worked as principal consultant at Hirst Communications, serving a clientele in a range of sectors, notably financial services, education, health care and research.

Professionally accredited (APR) in 1985, she was named a Fellow of the Canadian Public Relations Society (FCPRS) in 2005. In 2007, in recognition of her lifelong contributions to the profession, she was awarded the Prix Yves St-Amand by the SQPRP.

Panel Member: Nadège Broustau, PhD

Professor, Department of social and public communication, University of Québec in Montréal (UQAM)

Nadège Broustau is a professor at the Department of social and public communication of the University of Québec in Montréal (UQAM) since June 2011, as well as director of the Caisse Chartier Press Analysis Laboratory and researcher at the Research Group about Journalism Mutations (GRMJ) and at the Research Chair of Public Relations and Marketing Communication. She has previously worked as a journalist, a web content editor, a consultant and a head of communications. She holds a Master degree in Information and Communication Sciences - Journalism from Université Bordeaux 3 (France), a Master degree in Public Communication from Université Laval and a Ph.D. in Public Communication and Political Journalism from the same University. She notably teaches Public Relations Writing, Media Relations, Social Media, Research Methodology. Her research interests mainly focus on the links between public relations and journalism, the evolution of the public communication professions, argumentation analysis in the media and media representations, public communication practices in the cultural and artistic sector.


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