Bernard Dagenais, PhD, APR, FCPRS
Université Laval

BERNARD DAGENAIS is Professor at the Department of Information and Communication of Université Laval in Québec City. He holds a Masters and a Ph.D. from the École pratique des Hautes Études en Sciences Sociales in Paris and is the author of numerous articles and books on Communications and PR..

Bernard Dagenais also has an extensive professional experience. For many years, he held senior positions in local, national and international communications. Currently, he is Chairman of the Board of the firm Agence Préambule Communication and a Fellow of the Canadian Public Relations Society.

Université Laval:
PR Drifts

Public relations operate at the cognitive, knowledge, sensorial, and representative levels. Accepting confusion in such domains is detrimental to society as a whole. Greenwashing, greenbashing, pinkwashing, astroturfing, fake news, front groups, propaganda, disinformation, social responsibility hijacking, even blatant lies, are only but a few of the approaches increasingly used by PR practitioners neglecting their mission of fostering public interest through their communication activities.

PR professionals using such practices are behaving like mercenaries or advocates for whom no holds are barred to make their client’s point of view prevail. While all sorts of organizations condemn such inappropriate conduct, professional associations representing the PR industry remain rather quiet on the issue. They will simply post their Code of Ethics as a screen for various misleading practices. 

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